Eye Engine had the opportunity to revamp the branding for Spot Coffee, a chain of ten cafés located in the U.S. & Canada. The Client requested an updated & modern look that didn't skew too far from their roots. Their signature color – purple – was brought to the forefront, setting Spot Coffee apart from their competitors. The new brand identity system has given their print, collateral & signage a consistent look & feel. The culmination of work has boosted brand loyalty in established markets, built brand awareness in new markets, and increased Spot Coffee's bottom line.
• SERVICES RENDERED •